For small business owners, reviewing and improving your business can be a challenging task. Remember, significant progress begins with a single, focused step. Adopting a systematic approach is crucial. Start by clearly articulating your vision, develop a strategic blueprint from that vision, create a scorecard to track your progress, and build a team to execute these plans. This framework will drive your business forward.
We will explore four key questions every business owner should consider to enhance their business.
Here’s Question One.
What is Your Vision?
Start with “why” (Simon Sinek). Usually, there are strong feelings tied to why and how you started your business. People are six times more likely to make a decision based on emotion versus logic (Don Barden). Take advantage of that if you can. Ask yourself, why did you start the company? Why do you get up every day and go to work? Put that “why,” your vision, down on paper and share it. What does the company look like in your “mind’s eye” in one year, three years, and ten years?
Once you have your vision, you need to share it. You must tell people your vision for it to have an impact. Tell your story and let your employees and advisors help you achieve it. Make sure your goal is transparent and coherent – I know of a company that lost two key managers because they didn’t know what to expect when the owner retired. Remember, there is no “correct” answer to the question – “what kind of business do you want?”
You and your business are unique. There is no wrong answer if the premise is viable. The reasons can span from just making money to leaving a legacy for the next generation.
If you can articulate your why, you are then ready to consider the next three questions in the series: Blueprint, Scorecard, and Team.
Ready to transform your vision into reality? Schedule a Free Business Strategy Session Today!
